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Google
October 15, 2020 | SEO Robot
Audiences in-marketing for better search
Audience targeting has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for better optimized search campaigns. Audience targeting refers to establishing networks with audiences that are present in ad groups. Thereby, you can shout out to customers according to their personality, behavior, likes and dislikes, research and […]
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Video
October 6, 2020 | SEO Robot
Video advertising tactics in 2021
How the death of cookies will result in better and stronger results. Five must-have tactics for display and video advertising to smoothly transition to the post-cookie era. Let’s face it. The world is going through difficult times, and so is every method of advertising. People are suspicious and don’t trust advertising, thinking that ads may […]
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Social Media
September 30, 2020 | SEO Robot
Twitter’s new Voice Tweets
Top five tips to use Twitter’s new Voice Tweets feature Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s new voice feature. In a 2009 interview with the Los Angeles Times, Twitter co-founder Jack Dorsey recalled how the platform got its […]
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Google
September 26, 2020 | SEO Robot
Better Search for In-market Audiences
How to use in-market audiences for better search campaigns Better Search has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for better optimized search campaigns. Audience targeting refers to establishing networks with audiences that are present in ad groups. Thereby, you can shout out to customers according […]
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Social Media
September 26, 2020 | SEO Robot
Instagram algorithm in 2020
How to optimize for the Instagram algorithm in 2020 Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here’s all you need to know about it. “Show me your Instagram feed and I’ll tell you who you are” — is a beautiful sentiment but it’s not actually the case. […]
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SEO Structure
September 21, 2020 | SEO Robot
Partial match domains in 2020
Tudor Lodge shares a quick guide to help you succeed at partial match domains, understand the caveats, and optimize effectively. Partial match domains refer to when your domain name has partially included the main keyword that you are trying to rank for. Commonly used by SEO professionals to gain an advantage when it comes […]
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Google SEO Structure
June 20, 2019 | SEO Robot
Optimizing for Searchers Explained in 7
Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give […]
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Off Page SEO
June 19, 2019 | SEO Robot
Local SEO Directories and Submissions
Potential customers are constantly searching for local businesses using local search terms. Google knows this and will give higher rankings to businesses that can indicate to Google they are both local and relevant through directories. Google’s algorithms have recently changed, and search results that were once very similar Australia wide, are now quite varied in […]
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Google
June 17, 2019 | SEO Robot
How to Optimize Google My Business
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing […]
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Backlinking
June 14, 2019 | SEO Robot
How to Build Backlinks in 2019
What are Backlinks (and How Do They Work)? A “backlink” is created when an external website links to yours. This why some people refer to them as “external backlinks” or “inbound links”. Here’s how it looks in action: These links are a large piece of the ranking puzzle. But before we get into the heavy […]
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