Google Remarketing

• What is Google Retargeting?

  Isn’t retargeting marketing just that tactic that follows people around the internet, until they get bored of seeing your brand?

  No. Not when it’s done properly.

  Retargeting ads give you the ability to show targeted ads to those potential customers that have already shown an interest in your business. So, when a person visited your site or app but didn’t finalise a conversion, your ads will be shown to them as they continue their journey around the web.

  This keeps your business at the top of their mind and it entices them to return for more. And hopefully, finally become a customer.

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Convert Window Shoppers
into Actual Shoppers.

The more ad impressions a user sees, the more likely they are to convert.

Presenting them with strategic, gentle reminders about your business will build their trust in your brand. We can work with you to come up with an irresistible offer for each customer. Say they were interested in buying a new kettle, we can use dynamic remarketing to show them some more of your kettles with an offer like “free shipping”.

The average rate of conversion for eCommerce sites around the world sits at just 2.95%. This is likely to be even lower if you’re selling high-end, pricey goods. It could be higher if you’re flinging $5 pairs of socks.

Get the greatest reach of your retargeting ads with Google Display Network. GDN makes it to 90% of Internet users around the world. We’ll show you how to tap into a larger portion.

While you’re probably getting more visitors than ever into the funnel from a wide range of sources, now you can keep them for longer, too. Search Engines Optimisation can automatically optimise your site for every user visit, as soon as they visit you.

• 

  Let us Add the Magic to Your Retargeting Ads.

  Remarketing on AdWords and other channels not only makes you more money, it’s also a powerful brand-building machine.

  Display marketing gives you the chance to infuse some magical creativity into an image. The Impressive team can work closely with you to craft the ads that you love, and your customers will love.

  Retargeting marketing needs that delicate balance of aggressive targeting and subtle hints. We know how to get that right, and we can increase your repeat visitors by 50% or more!

  Get personalised ads that are managed by a professional agency and designed to entice non-converting visitors, while we give your brand that extra magic in the process.

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• 

  Facebook & Google AdWords Remarketing.

  So many other agencies do Google retargeting wrong. Their ads are creepy, overbearing and badly-executed.

  Our team of creatives, Facebook specialists and PPC experts work together with you to devise a remarketing strategy that does what it’s supposed to.

  Dramatically increase conversions.

  Start the conversation with one of Impressive’s strategists today.

  We’re happy to answer any concerns you have about “creepy” or “overbearing” retargeting ads and get you set up with an effective, focused campaign that’s anything but.

  Stop letting your customers forget about you.

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Retargeting Marketing FAQ’s

• Does Google remarketing work?

  It’s an ancient myth that Google remarketing is bad for brands. In today’s digital age where it’s easy for customers to drip off at all stages of the funnel, you need a way to round up those people that fell off and bring them back in your eyesight. Remarketing increases the impressions of your business, builds trust and reminds a customer why they were interested to begin with.

• How does Google remarketing work?

  Most brands already advertise on Google, so all we’d need to do is add some code to your website. This pixel, or “tag” uses browser cookies to add visitors to your remarketed list. For more defined categories and personalised marketing, we can customise this code for you.

• How much does Google remarketing cost?

  Costs vary depending on each individual campaign and how it fits into your overall digital strategy. That said, Google retargeting is one of the most cost-effective ways to improve your CRO, so speak to our team and get a free quote today.

• How to add Google remarketing code?

  If you’re not familiar with coding, consider passing this task onto a web developer. Otherwise, you can add the global site tag for remarketing to your website. This block of code gets to work adding website visitors to your remarketing lists. You may come across some challenges or restrictions, so speak to an expert to be sure you’re getting it right.

• How to add Google remarketing code to Magento?

  eCommerce sites are some of the biggest retargeting advocates. If you’re using Magento, you want to capture the customers that viewed, or added products to bag, but didn’t click “buy”. You can make use of Magento’s Google Analytics tracking code to do this or add a custom code in all Magento pages using the “Miscellaneous Scripts” option in admin settings.

• What is a Google remarketing list?

  Remarketing on AdWords runs using lists. These lists contain your audiences, divided into groups based on their demographics and other selectors. You can create lists based on a visitor’s time on site, the product page they visited and geographic targeting. This allows for more narrow targeting, so users see the ads most relevant to them.

• What is Google dynamic remarketing?

  Dynamic ads take your remarketing up another level. This is where we show users ads that are solely based on the products or services they showed interest in. It offers a more tailored campaign than generic, broader remarketing. Unless otherwise specified, Impressive chooses to implement dynamic retargeting to get the most out of your campaign.

• What is remarketing in Google AdWords?

  We use Google AdWords for remarketing to show static images, videos and responsive ads across Google Display Network and Google Search Network. Strengthen your PPC campaign with AdWords retargeting tactics.